COMMERCIALIZATION

COMMERCIALIZATION - BDES 4800 - BACHELOR OF DIGITAL EXPERIENCE DESIGN, GEORGE BROWN POLYTECHNIC BUSINESS, CREATIVE INDUSTRIES, AND CULINARY ARTS

 

CONNECTING CREATIVITY TO COMMERCE

This course aims to equip students with the right mindset, principles, and language skills to navigate the economics surrounding product ideas and the necessary conversations to bring those product ideas to life.

Brought to by your instructor Dwight Alexander, M.A.. Professor Alexander is a Creative Director with over 30 years of experience working with brands like Manulife Financial, Telus Mobility, Hasbro and Nike Canada. Get started in the world of Digital Media together! Ready? INDEED!.

  • Delivery – In Person

  • Class Length - 3 hours, 15 weeks

  • Category - Market Sizing, Sales, Ideation, Feasibility

COURSE TOPICS

  • Commercialization

  • Market Sizing

  • Performance Management

  • Feasibility

  • Unique Selling Propositions

  • Key Performance Indicators

  • S. M.A.R.T Approach

  • Marketing

  • Sales Engine

  • Scaling Up

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COMMENTS & FEEDBACK

“Just an all around fantastic human who genuinely cares about your success and makes sure you know it.”

 

“Dwight is one of the nicest Professors on the planet. His teaching approach is very fun and captivating. Consider yourself lucky if you get DWIGHT ALEXANDER!”

 

COMMERCIALIZATION

MARKETING COURSE

CREDITS

SPECIAL THANKS

George Brown Polytechnic, School of Design, Honours Bachelor of Digital Experience Design