DIGITAL BRAND STRATEGIES

 

MULTIMEDIA IN MULTIPLE AREAS! EXPANDING BRANDING & VISUAL COMMUNICATION!

In this course, we will learn about the connection between branding and interactive media. We'll also explore how branding applies to different aspects of the multimedia world and create a campaign that meets market demands. Understanding successful digital branding plans will guide you in creating, implementing, and measuring digital campaign strategies.

Throughout the course, we will dive into topics such as content marketing, social media, storytelling, pitching, search optimization, and web analytics. By developing a brand and product, we'll pave the way for success in your digital design career.

Brought to by your instructor Dwight Alexander, M.A.. Professor Alexander is a Creative Director with over 30 years of experience working with brands like Manulife Financial, Telus Mobility, Hasbro and Nike Canada. Get started in the world of Digital Media together! Ready? INDEED!.

  • Delivery - Hybrid, In Person & Remote

  • Class Length - 3 hours, 14 weeks

  • Category - Design, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Campaign Design, Title Design, Business of Design

COURSE TOPICS

  • Starting a Company

  • Lean Startup methodology

  • Defining a Brand’s Voice

  • Evolution of brands

  • Developing the visuals for a brand.

  • Brand logo, colour schemes, typefaces,

  • Pitching Your Idea

  • Scriptwriting & Storytelling

  • Developing a Minimal Viable Product

  • Storyboarding, Soundtracks & Sound

  • Creating Emotive Experiences

  • Sourcing Media & Talent

  • Launching Your Product or Service

 PROJECT EXAMPLES

COMMENTS & FEEDBACK

“I love the spontaneity! The fact that i can read the subtitles on the tv is really cool. How everything is displayed for us in class. It's also super cool that you provide subtitles on the TV screen. It helps us understand and follow along with the content effortlessly. ”

 

“Thank you for your creative approach to teaching that truly enhances our understanding and appreciation of wide world of branding. Especially how it can be applied to so many industries.”

“His teaching style was really hands on, and he was so passionate about the subject matter for each class. It made the class sessions really fun. We all felt comfortable sharing our thoughts and ideas because of the chill vibes he created. ”

 

DIGITAL BRANDING STRATEGIES

DIGITAL BRANDING CAMPAIGN & STRATEGY DEVELOPMENT COURSE

CREDITS