I, FRANK

 

BRAND DESIGN RE-IMAGINING OF A CLASSIC BOOK SERIES BY MARY SHELLY

Frankenstein; or, The Modern Prometheus is a novel published in 1818 and penned by the English author Mary Shelley. The story revolves around Victor Frankenstein, a young scientist who embarks on an unconventional scientific endeavor to bring to life a sentient being.

  • ART DIRECTION, BRAND IDENTITY DESIGN, GRAPHIC DESIGN

 

CHALLENGE

  • A well known story very popular in the past. Brining the idea and visuals to a current day audience is the biggest challenge.

SOLUTION

  • Developing a cross platform campaign and design system. Understanding that the written word can be interpreted into many mediums.

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BACKGROUND

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DEVELOPMENT

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APPLICATION

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I, FRANK

BRAND DESIGN RE-IMAGINING OF A CLASSIC BOOK SERIES BY MARY SHELLY

CREDITS

 

PHOTOGRAPHY

Stas Knop

Fine Art America

Universal Pictures