HUMBER COLLEGE ESPORTS
POST-SECONDARY SCHOOL ESPORTS TEAM BRAND IDENTITY SYSTEM
Welcome to the first of many! Humber College’s Esports team is Ontario’s first school funded esports program leading the way in the legitimization of the emerging sport.
ART DIRECTION, BRAND IDENTITY DESIGN, GRAPHIC DESIGN
CHALLENGE
Visually translate Humber College legacy emblem used for their athletes; The Humber Hawks.
SOLUTION
Simplify the core values of Humber’s athletic attributes while modernizing the look and feel to stand strong alongside esport brands known world wide.
BACKGROUND
DEVELOPMENT
APPLICATION
